Interior Design Copywriter
Copywriting for Interior Designers & Luxury Lifestyle Brands.
Get noticed online, captivate your audience & clinch your sales with my SEO storytelling skills.
Looking for SEO website copy to promote your interior or lifestyle brand?
"Every great design begins with an even better story"
Lorinda Mamo
My services are for you if you’re an interior designer or luxury home or lifestyle brand looking to:
✓Capture the unique magic of your brand in words, quotes and stories that connect with your target audience
✓Strengthen your SEO foundation, visibility and ranking, including local searches and citations in AI-powered search engines
✓ Attract new website visitors organically
✓Ease the pressure of the social media hamster wheel
✓ Engage browsers and turn them into paying clients
✓ Gain valuable PR with enticing promotional copy
✓Maximise sales through passive marketing
Is your design website attracting new clients through organic search OR
is it just sitting pretty?
Well-researched SEO (search engine optimised) website copy and blog content improve ranking, helping potential clients find you, including those from your local area. It remains the number one tool for driving traffic to your website, outranking social media content and paid ads.
If you’ve spent time and money building your website and it isn’t bringing organic clients,
It’s time to address your SEO.
SEO drives 1,000% more traffic than organic social media.
To help search engines find your website, I craft SEO copy that aligns with
* Ideal client’s interests
* Client core services
* Geographical location
* Strategic keywords
If you’re a service-based business, relying on local trade, local search engine optimisation is key.
97% of people learn more about a local company online than anywhere else.
I do the groundwork to create the perfect blend of SEO function with creative form
so your dream clients can SEE you as well as FEEL you.
Every choice I make is backed with strategy so you’re clear on the value my copy brings and its SEO performance.
SEO COPYWRITING
KEYWORD STRATEGY
BRAND STORYTELLING
What I offer
*SEO sales-oriented website copy and rewrites that capture your brand voice, inspires action and promotes visibility.
*Copy consultation and audit to make your website work harder - a few strategic tweaks can
seriously impact results.
*In-depth keyword Strategy, including competitor analysis, regional and industry-specific keywords, search volume and ranking capacity.
YOUR tailor-made SEO ROADMAP to SUCCESS.
An essential tool for crafting blogs, case studies and web copy.
YOURS to revisit time and again.
*SEO on-page audit and revision to assess your website’s health score with a written report detailing known errors, warnings or notifications.
* Enticing case studies to evidence problem-solving, showcase professionalism and build trust.
*Results-driven SEO (search engine optimised) and AIO (AI optimised) blogs to establish authority, drive traffic and maximise citations in AI-powered search engines.
*Business blogs to explore in-depth offers, relay inspirational backstories and nurture attachment.
*SEO blog audit and update to assess what’s working, focusing on quality over quantity. In-depth value-driven content now drives both search engines and AI citations.
*Email newsletters to retain loyal clients and encourage repeat sales.
*Brand storytelling creating emotionally immersive narratives - perfect for artisanal, heritage and luxury lifestyle brands.
*Magazine Advertorials for publication in local and national magazines for boast-worthy ‘as seen in’…
*Lookbooks that showcase your latest collection while bringing your brand to life through seductive storytelling.
*Press releases for publication on The Press Loft platform, including
*Feature articles for your media contacts to publish.
My Clients
*Interior Designers
*Home Interior Brands
*Lifestyle Brands and Services
(Get in touch to check we’re a fit)
*Product Designers
*Kitchen and Bathroom Designers
*Blinds & Shutter Retailers
*Home Stagers
*Fabric Suppliers
*Architects
*Contractors
*Property specialist
*(Real) Estate Agents
Interior and lifestyle websites with little content look amazing,
but won’t create that vital connection to generate sales
For service-based businesses, clients need to know
how to work with you,
feel comfortable approaching you &
know exactly what
steps to take next.
I help build that connection through words whilst enhancing your search engine ranking so more clients can find you.
I won’t compromise on the brand quality of your message or the way you want your clients to feel.
It takes time, patience and know-how to get the balance right along with a passion for design and interior.
Time to bring the right clients to you?
Hear From My Clients
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“Jane is a storyteller who can bring words to life. She consistently delivers high quality content. Working with Jane is a seamlessly rewarding experience”. CEO, UKRAINIAN PRODUCT DESIGN, OKSANA TVERDOLIBOVA
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“I had the privilege of working with Jane... and can confidently say that her talent and dedication are truly commendable. I was consistently impressed by her creativity and attention to detail.” UKRAINIAN PRODUCT DESIGN
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“ (...The web designer) was so impressed with your knowledge and felt really good vibes coming from your professional approach. I think we are onto something exciting here.” INTERIOR DESIGNER, ELISA INTERIORS
See how I work
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“I have the pleasure of working with Jane on a range of projects including SEO keyword strategy, website content, newsletters, and magazine advertorials. From the outset, I was impressed by her professionalism and the breadth of her knowledge. Jane brings a high level of reliability and consistency to her work...''.
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“.... always delivering on time and to a very high standard. Her talent and skill as a copywriter are matched by her thoughtful approach and the extra value she brings to every project, whether it's in the strategic thinking or the subtle way she elevates the tone of a message''. ELISA, ELISA INTERIORS
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“ Beyond her capabilities, Jane is a pleasure to work with, approachable, responsive, and genuinely invested in producing the best possible outcome. I would not hesitate to recommend her to others looking for a truly professional and insightful freelance copywriter''. ELISA, ELISA INTERIORS
Additional Gains
✓ Content ideas and a strategic plan of action
Get clear on direction
✓ A healthy SEO score with improved on-page and back-end SEO
Easy wins for Google ranking
✓ A reliable freelancer who delivers on time and takes pride in her work
Music to your ears
✓ Time to concentrate on your business, knowing your copy is driving sales
Focus on what you love
Why Choose Me?
Benefit from my industry knowledge
I’m a heart-led, passionate lifestyle and interior design copywriter. I keep up-to-date with what’s trending and my finger firmly on the pulse. Attending major interior exhibitions such as Clerkenwell, Decorex and KBB, I can align products with current trends, brainstorm relevant content ideas and understand the defining details of the design world. My passion is infectious, and it shows.
(❁´◡`❁)
I care about your business growth
When I work with you, I am fully invested and take time to research your brand, creating copy that drives your goals for optimum results. I don’t take on lots of projects, choosing quality over quantity with close client connection.
I’ll keep you informed
There’s nothing worse than a service provider going quietly ‘off-piste’. I understand the importance of working deadlines, reliability and communication, so you can take care of business without having to chase, which means
less stress for you
I’ll drive the project forward
I recognise you’re busy. That’s why I reliably keep you on track. Clients appreciate my timekeeping, organisation and professional approach. Liaising with designers, photographers, and YOU, I offer strategic suggestions where I know I can add value.
I’ve worked with B2B companies, interior designers and high-end interior brands.
Unsure if your lifestyle brand fits the criteria?
Drop me a line.
Sample Portfolio
Interior Design Marketing Strategy - in 3 simple steps. Cut through the social media noise and focus on strategic content that drives results.