Interior Design Copywriting
Want to attract more clients?
I'm an interiors copywriter specialising in SEO website copywriting for interior designers, home retailers and specialist service contractors.
* Free in-depth keyword strategy and audit with website copywriting of 4+ pages.
‘‘Every great design begins with an even better story’’
Lorinda Mamo
So you’re looking for a copywriter?
But not just any copywriter, one who understands and is passionate abut your world and can translate that passion into
sales-boosting copy, optimised to capture both search engine and Ai powered traffic.
‘Approachable, responsive & genuinely invested
in producing the best possible outcome’.ELISA INTERIORS
‘…Extra value she brings to every project whether it’s the strategic thinking
or the subtle way she elevates the tone of a message’.INTERIOR DESIGNER
‘A storyteller who can bring words to life.’
UKRAINIAN PRODUCT DESIGN
Interior & lifestyle websites with little content look amazing,
but won’t create that vital connection to generate sales
For service-based businesses, clients need to know
how to work with you,
feel comfortable approaching you &
know exactly what
steps to take next.
Every choice I make is backed with strategy, so you’re clear on the value my copy brings and its SEO performance.
I won’t compromise on clarity or the way you want your clients to feel.
It takes time, patience and know-how to get the balance right, even for the experts. Done right, it’s an investment that keeps on giving, attracting new potential clients for the long term. Let my passion for interiors get clients excited about your offers.
Who You Are
You’re in the interiors property or lifestyle sector working as:
* Interior designer
* Home retailer or manufacturer — furniture, furnishings, floors, windows, blinds, curtains, hardware
* Lifestyle retailer or manufacturer — home & design related
*Specialist service business — home stager, architect, estate agent decorator, carpernter, electrical, plumbing)
*Sole trader, small business, SME or large-scale trade or e-commerce business.
What You Need
✓Copywriting that ranks well in search engines for new, established or evolving websites
✓Copywriting that’s optimised for citation in Ai powered overviews
✓Healthy SEO scores that get you promoted not penalised by Google
✓Copywriting that captures local traffic in the area you do business
✓Organic traffic from brand new sources
✓Strategy that’s tailored to your business and direct competitors
✓Copywriting that captures untapped potential for key product lines
✓Enquiries in your inbox without expensive ads
✓Relief from the social media hamster wheel so you don’t have to post everyday!
✓Promotional copy that showcases your latest collection or service offers
✓Copywriting that captures your personal brand magic
✓Fresh blog content that promotes your website and drives more traffic
✓ Regular maintenance to keep your SEO ship shape
✓ Time clawed back to work on the business you love
Already Have a Website?
Let’s get it working for you.
Just Starting Out?
Now is the perfect time to put your SEO foundations in place.
How Much Did You Invest In Your Website?
*3k? *5k? *10k?
As well as looking good, your website has a job to do. It should provide a return on investment, actively capturing leads.
So when your next dream project comes along, YOU are in prime position.
YOU, your products or services might be the best ‘fit’ for the job, but if NOBODY knows you exist,
you’ll miss out on those
career-changing opportunities..
Still relying on ‘word of mouth’ marketing? What if poor online visibility is preventing you from getting hired for those high-rolling contracts? The ones that look awesome on your portfolio, gain high exposure & open doors you never thought possible?
It’s never too late to work on your SEO.
Wherever you are in your journey, I’m here to help take you from SEO ‘someday’
to SEO superpower
with copy that sounds like
YOU.
Ready to bring the right clients to you?
Is SEO Still Relevant?
With AI-powered search engines like ChatGPT and Perplexity changing how people find information, you might wonder if traditional SEO still matters.
YES!SEO continues to be the #1 path to authority, visibility and sales.
Here’s why:The boring bit! Don’t glaze over. Understanding the stats. saves you time and get you where you want to be.
AI tools don't replace SEO—they rely on it. When ChatGPT or Google's AI Overviews recommend brands, they're pulling from websites that already rank well in traditional search.The Proof:
‘76% of Google’s top 10 pages get cited in AI overviews’ — proving that SEO still matters
Ahrefs Aug’ 2025
‘Cited brands earn 35% more organic clicks’
(that’s traffic from natural unpaid search results).
Seer Interactive Nov’ 25
How does SEO compare to other channels?
‘Social media: just 6% of website traffic in the UK (10% globally)’
SE Ranking through to Aug’ 25
AI overviews: currently drive around 1% of traffic’. Although relatively low, Ai referred visitors are primed to take action since getting cited earns their trust.
SEO is evolving, but it's still the best way to get found online by potential clients.
Conductor’s 2025 benchmark through to Sep’ 25
Still Thinking SEO ‘Someday’?
What’s Holding You Back?
-
Unless you direct visitors to your site through external links (via social shares, email campaigns or promotional print), without SEO, NOBODY’s going to see it. That’s a waste on your investment.
-
If you’re getting caught up with daily socials, that day may never come.
-
Think of SEO as a series of small consistent steps that can easily be broken down. As with many things, the more you know, the less intimidating it becomes.
-
With packages to suit every budget, it’s less than you think. No eye-watering agency fees or high-paying ads.
-
SEO is not going anywhere soon and works in tandem with Ai powered search. Demonstrating value and authority is now doubly important.
-
Marketing tools that keep on giving are worth a little patience. The sooner you get started, the sooner you’ll reap the benefits. Start with impactful quick wins for rapid results.
-
Have you seen the stats?
‘Over 53% of all website traffic comes from organic search, confirming that
SEO is the most effective channel for online visibility and engagement’
*Digital Silk 2025
It’s still the number ONE tool for driving traffic to your website,
outranking social media content, paid ads & AI-powered searches.
SEO - Have you forgotten how GOOD it is?
Time to invest in yours?
To help search engines find your website, I craft SEO copy that aligns with:
* Ideal client’s searches
*Your core products and services
* Your location
If you’re a service-based business, relying on local trade, local search engine optimisation is key.
‘96% find nearby businesses through online searches’
*Fit Small Business Jan’ 26
Confused About SEO?
SEO, AIO, GEO, Local SEO, on-page SEO, off-page SEO, technical SEO, help-me SEO?!
Read my SEO FAQ to gain clarity.
Hear From My Clients
“Jane is a storyteller who can bring words to life. She consistently delivers high quality content. Working with Jane is a seamlessly rewarding experience”.
CEO, UKRAINIAN PRODUCT DESIGN, OKSANA TVERDOLIBOVA
“I had the privilege of working with Jane... and can confidently say that her talent and dedication are truly commendable. I was consistently impressed by her creativity and attention to detail.”
UKRAINIAN PRODUCT DESIGN
“I had the privilege of working with “ (...The web designer) was so impressed with your knowledge and felt really good vibes coming from your professional approach. I think we are onto something exciting here.”
ELISA FANELLA, ELISA INTERIORS
See How I Work
“We had the pleasure of working with Jane on improving the copywriting of the Byron & Byron website and Cov-A-Blind. She was amazing in every aspect; we especially valued the excellent collaboration and clear communication throughout the process…”
FOUNDER & CREATIVE DIRECTOR BYRON & BYRON
ORAZIO GUALTIERI
“Jane delivered high-quality, professional work, always meeting deadlines—and even knowing when to gently push us to keep things on track. It was a real pleasure working with her, and we are very pleased with the results. We wholeheartedly recommend Jane’s services without hesitation.”
DEPUTY GENERAL MANAGER
COV-A-BLIND LINDA VERHAPI
“.... always delivering on time and to a very high standard. Her talent and skill as a copywriter are matched by her thoughtful approach and the extra value she brings to every project, whether it's in the strategic thinking or the subtle way she elevates the tone of a message''.
FOUNDER & OWNER
INTERIOR DESIGNER
ELISA FANELLA
Feel Good Vibrations
“ (...The web designer) was so impressed with your knowledge and felt really good vibes coming from your professional approach. I think we are onto something exciting here.”
FOUNDER & OWNER
INTERIOR DESIGNER
ELISA INTERIORS
ELISA FANELLA
“ Beyond her capabilities, Jane is a pleasure to work with, approachable, responsive, and genuinely invested in producing the best possible outcome. I would not hesitate to recommend her to others looking for a truly professional and insightful freelance copywriter''.
FOUNDER & INTERIOR DESIGNER
ELISA INTERIORS
ELISA FANELLA
“What sets Jane apart is her commitment to meeting deadlines and her willingness to go the extra mile to ensure client satisfaction. She is a true professional who takes pride in her work and consistently delivers high quality content.''
CEO
UKRAINIAN PRODUCT DESIGN
OKSANA TVERDOLIBOVA